Snoop Dogg is a walking paradox. For someone who profusely celebrates the gangsta life (and being a pimp), he has become one of America’s most commercially viable rap artists. Folks, he has a show about the perils of fatherhood in suburban Los Angeles. He also had one of the best selling adult films of 2002.
That’s exactly what’s so baffling about Ego Trippin. On one hand, Snoop rhymes “The hoes love my pipe game/put it in a hoe all night/I got nice aim” in “Press Play”. A few sets later, he begs for his girl’s forgiveness in the cheese-fest “Why Did You Leave Me?”:
you the wheels to my car
and i cant roll without you
my heart is a icebox
its cold without you
The contradictions, while plenty abound, are not entirely distractive; Ego Trippin is too charismatic and witty to even mind. The Shawty Redd produced “Sexual Seduction” has to be the most creative thing Snoop has done in years. The overall vibe of the album is feel-good, thanks in part to lively production from Teddy Riley and Raphael Saadiq. If you’re looking for something to get your crip walk on to, try Snoop’s earlier catalog. In “Can’t Say Goodbye”, he admits that even while his heart remains with the hood, he’s moved on in many ways – let’s just hope that move is more succinct next time around.
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